Liberty Mutual’s New Commercial Character Offers Insurance Against Ad-Avoiding Consumers

Liberty Mutual has a new advertising character, according to Variety: a yellow, fluffy mascot called Liberty Biberty. The insurance company has built its brand over the past decade with slogans that drill its name into viewers' heads. With this character, Liberty Mutual is targeting the ad-avoiding consumers who would otherwise skip past traditional commercials. The strategy appears to be simple: make the Liberty name so memorable and unavoidable that it sticks in your head no matter what.

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