Clipping Comes to the Movies: How Micro-Influencer Agency SGG Media Helps the Ground Game for Hollywood Marketing

Hollywood's biggest film launches are famous for red carpets and enormous ad budgets. But according to Variety, there's an equally important marketing layer that often goes unnoticed. SGG Media, a micro-influencer agency, builds its business around what they call the 'ground game'—recruiting smaller social media personalities to help promote films and series from the grassroots level. The premise: this ground-level momentum is just as crucial to selling a movie as any blockbuster advertising campaign.

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