World Cup final draws record 62.8M U.S. viewers

More than sixty-two point eight million Americans watched Spain defeat Argentina one-nil in the World Cup final — a record not just for soccer, but for any World Cup final ever broadcast in the U.S. Per Axios, the audience split between Fox's English-language coverage, which drew nearly thirty-nine million viewers, and Telemundo's Spanish feed with almost twenty-four million. Both networks saw dramatic jumps from two thousand twenty-two, with Fox's viewership climbing one hundred thirty-two percent and Telemundo's rising one hundred sixty-six percent. Streaming proved to be a major factor: Fox One added an estimated two point eight million new subscribers in June alone — more than double its previous monthly record — while Peacock signed up three point seventy-five million new U.S. users. The tournament's massive success is already reshaping media rights: Netflix, Disney, and YouTube are expected to bid on broadcast rights for the two thousand thirty World Cup, marking the first competitive U.S. auction in recent years.

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