Adobe Just Deferred a Big Annual Price Increase. It’s the First Big Crack in B2B Pricing Power Since 2022.

Adobe just deferred a major annual price increase—a striking break from four years of relentless B2B SaaS pricing hikes. According to SaaStr, the industry playbook has been consistent: raise prices every 12 to 18 months, add an AI SKU, and watch customer spending climb. It worked because customers had few alternatives. But Adobe's deferral appears to be the first real crack in this pricing power since twenty twenty-two, suggesting even the biggest software companies are feeling customer resistance.

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