Why Cognition bought Poke: AI personality is becoming a competitive advantage

TechCrunch reports that Cognition, the AI coding startup behind Devin, has acquired Poke, an AI assistant known for its conversational, friend-like interaction style. The deal values Poke in the low nine figures. Cognition plans to integrate Poke's personality and interaction model into Devin, signaling a broader shift in how AI companies compete—not just on capability, but on how they interact with users.

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