Fox Entertainment is betting big on creators. At Cannes Lions, CEO Rob Wade announced a new division to develop content and businesses with emerging creators. According to Variety, Billy Parks, heading Fox Creator Studios, says the focus is on creators eager to scale—giving them the structure and resources to grow. It reflects a broader shift in entertainment: as creators continue to drive audience and revenue, studios are formalizing partnerships, moving from licensing deals to genuine business relationships. For creators, it's an opportunity to grow with corporate backing. For Fox, it's a strategic bet that professionalized creator partnerships are the future of media.

Listen to this story

Hear this and more stories in a personalized audio briefing.

Open The Chonkerton