Imax China Prepares Full ‘Odyssey’ Rollout Across Nearly 800 Screens as CEO Cites the ‘Christopher Nolan Effect’ (EXCLUSIVE)

Imax China is dedicating nearly all of its eight hundred screens to Christopher Nolan's 'The Odyssey' when the film opens on August fourteenth. Per Variety, CEO Daniel Manwaring said audience anticipation is going to be enormous—what he calls the 'Christopher Nolan Effect.'

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