Cracker Barrel CEO to step down after overseeing logo backlash last year

Cracker Barrel's Chief Executive, Julie Masino, is stepping down, nearly a year after the restaurant chain faced fierce backlash over a logo redesign. Last August, the company unveiled a modernized version that removed Uncle Herschel, the bearded man in overalls who long defined the brand's identity. Critics on social media called the new look 'woke' and 'sterile and soulless' — a backlash that even drew a public rebuke from former President Donald Trump. The Guardian reports that Masino's departure marks another chapter in the branding controversy that has continued to weigh on the restaurant.

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