As rivals chase acquisitions, Peacock bets on bundles through a new deal with YouTube

While rivals chase streaming acquisitions, NBCUniversal is taking a different path. TechCrunch reports the company announced a multi-year partnership with YouTube bringing Peacock Premium to YouTube Premium subscribers in the US starting early twenty twenty-seven. Rather than merging, NBCUniversal is betting on bundling to expand Peacock's reach.

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