‘I’m too famous already’: 12-year-old goes viral for promoting his mother's mee hoon kueh stall

A twelve-year-old Singapore entrepreneur has become an unlikely sensation. Royce Soh agreed to promote his mother's handmade mee hoon kueh stall for nothing more than Pokemon card money. But his marketing efforts have struck a chord—he's gone viral and turned into the stall's main draw. According to Channel NewsAsia, what started as a simple family hustle has made the boy the star attraction. Not bad for a product pitch.

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