How colleges embraced World Cup fever in 2026
sports
American colleges got swept up in twenty twenty-six World Cup fever, and they turned it into revenue. Auburn connected with Messi and Argentina, Wake Forest hosted Germany, and Kansas partnered with Algeria. As ESPN tells it, the international tie-ins proved profitable for the institutions.
Source: https://www.espn.com/college-football/story/_/id/49470625...
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