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Ferrari's marketing boss quits after troubled EV debut as former BMW executive steps in

business

According to Euronews, Ferrari's marketing chief is stepping down in the wake of the company's troubled electric vehicle launch. Having shaped the brand's image for over a decade, the executive is now departing as a former BMW executive takes the reins to help stabilize Ferrari's direction.

Source: http://www.euronews.com/business/2026/06/25/ferraris-mark...

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