The demand for news video is growing (and that’s a good thing for publishers)

A decade after the infamous "pivot to video" left many news organizations burned, new data suggests the demand for news video is actually growing. According to Nieman Lab's latest Digital News Report, audiences continue to seek out video content for their news. The difference this time: publishers now have better data to distinguish real engagement from the misleading metrics that drove the last video push. It's a reminder that audience interest isn't necessarily wrong—it's the measurement that counts.

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