Dear SaaStr: I Fired My VP of Sales. What Now?

SaaStr offers a post-firing playbook for founders who've just terminated their VP of Sales. The guidance: don't panic. First, stabilize—either step in as interim VP yourself or promote from within if you have a ready candidate. Next, audit your sales process to understand what went wrong: review metrics like revenue per lead and close rates. Then start searching for a replacement, but take your time—a bad hire can set you back a year. When you find candidates, ask tough questions about their first one hundred twenty days: how will they improve revenue per lead, recruit talent, and reshape the team? Keep your sales team's morale up through clear communication, maintain momentum in the pipeline, and focus on retaining your top performers. With a deliberate plan, you can turn this into an opportunity to level up your sales organization.

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