Inside Lollapalooza’s Biggest Brand Activations: From Nütrl Vodka Seltzers to a Coca-Cola Roller Rink

Lollapalooza is in full swing at Chicago's Grant Park, featuring performances from Lorde, Charli xcx, Jennie, Tate McRae, The Smashing Pumpkins, and others. Per Variety, beyond the eight concert stages, dozens of brands have set up their own festival activations. Nütrl vodka seltzers and a Coca-Cola roller rink are among the sponsored experiences on offer, along with giveaways and merchandise. The festival has become as much a showcase for brand experiences as it is for live music.

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