Box Office Insiders: Meet the Team That Paid $70 Million to Control Hollywood’s Favorite Data Set

According to the Hollywood Reporter, a private equity group led by Bay Area executive Anant Gupta and advised by former Paramount executive Chris Aronson is paying seventy million dollars to acquire Rentrak, the entertainment industry's source for box office grosses. The deal aims to position Rentrak as the single, trusted handler of all theatrical revenues — essentially, the keeper of the numbers that define success in Hollywood.

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