Popcorn Bucket Craze Pops Off With Skyrocketing Scalper Prices, Director Approvals and Imax’s First-Ever Movie Merch

Christopher Nolan's new film 'The Odyssey' comes with a twist: limited-edition popcorn buckets that are becoming harder to snag than the Imax 70mm tickets themselves. Per Variety, Imax's first-ever movie merchandise features designs of the Trojan Horse and a replica Imax camera with a real viewfinder, both approved by Nolan. The buckets are already commanding scalper prices on the secondary market, turning theater concessions into a collector's gambit.

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