With Johor Bahru set to be just a 5-minute train ride away, Singapore merchants need to raise their game

A rapid transit link set to connect Singapore to Johor Bahru in Malaysia will cut travel time to just five minutes, Channel NewsAsia reports. This threatens to intensify competition for Singapore merchants as customers gain easy access to shopping and dining across the border. But Channel NewsAsia notes that analysts see an opportunity: Singapore businesses can reinvent themselves through better service, stronger brands, and new business models.

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