With Johor Bahru set to be just a 5-minute train ride away, Singapore merchants need to raise their game

A rapid transit link connecting Singapore to Johor Bahru in Malaysia is set to cut travel time to just five minutes, Channel NewsAsia reports — potentially putting competitive pressure on Singapore merchants as customers gain easy access to shopping and dining across the border. Analysts say the shift could challenge retailers and restaurants, but it also presents an opportunity for Singapore businesses to strengthen themselves through better service, more distinctive brands, and innovation in how they operate.

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