LISTEN: NBCUniversal Media Group Chief Matt Strauss on Growing Peacock, Testing Membership Rewards and Becoming a Daily Habit With Users

Matt Strauss, chairman of NBCUniversal Media Group, discussed Peacock's evolution on Variety's Strictly Business podcast, describing the industry shift as 'the great re-bundling.' Strauss outlined the company's strategy to test membership rewards and establish Peacock as a daily habit for users.

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