Volkswagen plans to win America back with a pickup, report says

Ars Technica reports, citing Reuters, that Volkswagen plans to build a US-made pickup truck by 2030 as part of a strategy to revive its American business. The move would mark the automaker's entry into the pickup and large SUV segments—vehicle classes it currently ignores in America. The US pickup truck market alone represents roughly two hundred billion dollars in annual sales, making it a high-margin opportunity. Since the report relies on anonymous sources and Volkswagen declined to comment, the plan remains unconfirmed.

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