Can you guess Rock Hard's branding problem?

A self-proclaimed Los Angeles superhero who calls himself Rock Hard is confronting a branding problem rooted in his own name, according to Boing Boing. The satirical piece suggests that such a moniker creates certain, shall we say, image complications for someone in the crime-fighting business. Armed with an electric baton, the hero apparently chose his identity without much thought to its branding implications.

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