Streaming services' obnoxiously loud ads become illegal on July 1 in California

California is tightening rules on streaming service advertisements. Beginning July first, a new state law makes it illegal for ads on platforms like Netflix and Spotify to exceed established broadcast volume standards. According to Ars Technica, the regulation responds to viewer complaints about unusually loud commercials. Streaming companies will need to adjust their ad encoding or face legal penalties once the law takes effect.

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