Red Lobster's Ultimate Endless Shrimp promotion is described as a 'car crash' for the company, lawsuit says

Creditors are suing Red Lobster's parent company, Thai Union, claiming the Endless Shrimp promotion drove the chain toward financial ruin. According to the lawsuit, Thai Union knowingly doubled down on the campaign while Red Lobster collapsed financially. Court filings describe the promotion as a 'car crash' for the company, with creditors arguing Thai Union extracted value without regard for the chain's survival.

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