Cannes Lions: The Pitches, Panels, Parties and Prognostication That Resonated Most During a Scorching Week on the Croisette

According to Variety, the real winners at this year's Cannes Lions advertising festival weren't the creative agencies taking home awards—they were the ice cream vendors. With more than thirteen thousand industry attendees working the Croisette in southern France during a scorching week of meetings, pitches, and panels, the gelato carts and kiosks were doing booming business keeping the marketing world cool.

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