All Agencies and Contractors Have a Half Life. Move On Once You Hit It.

According to SaaStr's Jason Lemkin, here's a hard truth about contractors and agencies: they have a predictable half-life. Early on, you get their best team and their sharpest ideas. But then, the relationship becomes an annuity—they quietly staff your account with junior people at the same price. You've become their cash flow, not their priority. Lemkin's advice: rotate your agencies every six months, before they hit that point of decline. It sounds harsh, but it keeps vendors sharp and keeps you from paying premium prices for mediocre work.

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