From protein coffee to CBD soda: How brands are cashing in on the functional beverage boom

Starbucks is capitalizing on the functional beverage boom. According to CNBC, the chain is selling its protein cold foam in volumes nearly equal to classic flat whites—a clear sign customers are chasing wellness benefits in their coffee. Across the industry, brands are launching protein-spiked drinks, CBD sodas, and other enhanced beverages to tap into the trend.

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