Ube over matcha? New trend tuber takes over coffee, cake and ice cream

According to Euronews, ube—a vibrant purple Filipino yam—is becoming the latest food trend, replacing matcha in coffee shops, bakeries, and ice cream parlors. While its striking color has obvious appeal, the reporting notes this rising popularity comes with a darker side, though specifics aren't elaborated. If you've noticed more purple lattes and desserts popping up, you're witnessing a genuine shift in food culture.

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