Why is Shein becoming more expensive in the EU? Ask the Euronews AI chatbot

The European Union is tightening tax rules on cross-border e-commerce. New regulations will eliminate import tax exemptions for low-value parcels from platforms like Shein, Temu, and AliExpress. According to Euronews, the change stands to significantly increase prices for fast-fashion shoppers across Europe, effectively closing a loophole that let international retailers undercut domestic competitors on taxation.

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