I went to the Maldives. Everyone wanted to talk about Temu

According to Rest of World, journalist Itika Sharma Punit recently visited the Maldives and discovered that one app dominated casual conversation: Temu. The Chinese shopping marketplace has become so popular that even a government surcharge designed to slow adoption barely made a dent. It's a striking illustration of how deeply the app has penetrated consumer habits globally, and how viral shopping platforms can thrive regardless of policy attempts to regulate them.

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