Korean media giant CJ ENM is recalibrating its global K-drama strategy. Projects like 'The Legend of Kitchen Soldier,' which screened at the Lille series festival this spring, represent a calculated departure from the traditional Korean-centric production model. According to Variety, CJ ENM is shifting from purely Korean-made content toward collaborative international productions that leverage Korean talent and storytelling while embracing global partnerships. The new playbook—framed as 'made with Korea' rather than 'made in Korea'—reflects an industry bet that co-produced, globally-minded dramas resonate more widely than insular exports. What was once viewed as a risky gamble is now CJ ENM's strategy for the future of K-content.

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