Jacob Soboroff, a longtime correspondent for MS NOW, is launching a new weekend show called 'Connect.' According to Variety, Soboroff built his reputation with intense field coverage—from immigration enforcement at the southern border to devastating wildfires in Los Angeles. He's now bringing that hard-news background together with a social-media-first creative sensibility. Soboroff says he was experimenting with creator-driven journalism before it became mainstream. 'Connect' aims to fuse that energy with substantive reporting.

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