Amazon's streaming empire continues to evolve. In a new interview, Mike Hopkins, head of Prime Video and Amazon MGM Studios, breaks down how the MGM acquisition transformed the company's content strategy, from blockbuster franchises like Bond to aggressive sports investments. Hopkins also defended Amazon's Melania documentary—no regrets, he says. And as streaming services pile on bundling strategies to compete for subscribers, Hopkins explains how Amazon is positioning itself in a crowded market.

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