The Chonkerton

Italy’s ‘King of Cashmere’ Brunello Cucinelli on Taking Giuseppe Tornatore’s Docufilm About His Life to the Shanghai Film Fest: ‘It Can Connect With the Chinese Mindset’

entertainment

Oscar-winning director Giuseppe Tornatore has created a docudrama about Brunello Cucinelli, Italy's legendary cashmere magnate. The film, 'Brunello: The Gracious Visionary,' premiered in Rome and New York and is now heading to the Shanghai International Film Festival. Cucinelli, who built a global luxury brand, believes the documentary's themes of craftsmanship will resonate with Chinese audiences. According to Variety, the film is beginning an international festival run.

Source: https://variety.com/2026/film/festivals/cashmere-brunello...

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