Fox’s “Expectation” Is to Keep The Roku Channel and Tubi Separate
business
According to The Hollywood Reporter, Fox is acquiring Roku for $22 billion—a deal that brings two of the largest free, ad-supported streaming services, Tubi and the Roku Channel, under the media giant's control. Notably, Fox's strategy is to keep both platforms separate rather than consolidate them, maintaining distinct user experiences and advertiser relationships. The move reflects a more targeted approach to streaming consolidation than typical mega-deals.
Source: https://www.hollywoodreporter.com/business/digital/fox-ro...
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