With Roku Acquisition, Fox Keeps Running Its Own Streaming Race
business
According to The Hollywood Reporter, Fox has moved to acquire Roku, consolidating streaming hardware and software under a single company. The strategy reflects a broader pattern among legacy media firms: rather than compete for attention on neutral platforms, control your own distribution to guarantee direct access to viewers and independence from rivals' actions.
Source: https://www.hollywoodreporter.com/tv/tv-features/fox-roku...
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