Fox is acquiring streaming platform Roku for 22 billion dollars, according to Ars Technica. The deal gives the media company control of both the hardware that powers millions of smart TVs and Roku's operating system—along with its free, ad-supported streaming services. For Fox, the move is strategic: it's a way to deepen its advertising reach by reaching viewers directly on their televisions. The acquisition underscores how traditional media continues to consolidate around connected TV advertising.

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