YouTube announced a significant expansion of its presence at Mipcom, the major television and streaming industry conference in Cannes this October. The company will feature a keynote from Pedro Pina, a YouTube executive, and host daily workshops and panels. This represents a major commitment from YouTube, which first debuted at the event last year. YouTube says its expanded presence is designed to position the platform as a core distribution and monetization pillar for content creators and broadcasters.

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