CNN has brought financial content creator Kyla Scanlon into its ranks as a contributor and economic analyst. A former investment analyst by training, Scanlon built her following by breaking down finance and market concepts for the creator economy—without the traditional business journalism pedigree. The assignment includes producing economic explainers for the network. According to Variety, the move signals how traditional media is increasingly tapping creators who speak fluently to how younger audiences actually consume financial information.

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