Christopher Nolan's upcoming film 'The Odyssey' is generating extraordinary pre-release demand. At London's BFI IMAX — the UK's largest cinema screen — advance ticket sales hit $1 million in just 24 hours, with 28,000 tickets sold, obliterating the venue's previous record. The film doesn't open for another month. According to Variety, it's a striking sign of how much anticipation Nolan's next project has generated.

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