Disney's Imagineering division is using Adobe's Firefly AI to help design and visualize upcoming theme park attractions. According to Variety, the move comes months after Disney's partnership with OpenAI stalled, suggesting the company is now leaning on Adobe's commercially-licensed AI models—which protect intellectual property—for creative visualization.

Listen to this story

Hear this and more stories in a personalized audio briefing.

Open The Chonkerton