Sixty percent of U.S. consumers say ‘AI’ in brand messaging is a turnoff, survey finds
ai
According to WordPress VIP's survey, six in ten American consumers are turned off by 'AI' in brand messaging—even as companies aggressively deploy AI search, viewing it as vital for driving referral traffic. The gap reveals something deeper than marketing fatigue: consumers are skeptical of what AI actually delivers, while businesses are betting their referral strategy on it. It's a tension worth watching as the AI boom matures and hype meets reality.
Source: https://techcrunch.com/2026/06/16/sixty-percent-of-u-s-co...
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