Snap is moving from software into consumer hardware. The company's launching Specs, its first augmented-reality glasses, priced at $2,195 per pair. Preorders are open now at specs.com with a $200 refundable deposit, shipping expected this fall in the U.S. and UK. Snap describes Specs as a wearable computer built into see-through glasses. It's a significant wager for a company built on digital filters—moving into the pricey, complex world of AR hardware. At that price point, the glasses target early adopters willing to bet on augmented reality becoming the next computing frontier.

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