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Sixty percent of US consumers say ‘AI’ in brand messaging is a turnoff, survey finds

ai

According to a survey by WordPress VIP, six in ten American consumers are put off by brands that explicitly tout AI in their messaging—even as companies increasingly bet on AI-powered search to drive customer referrals. The takeaway: consumers may not mind using AI, but they don't want to hear about it.

Source: https://techcrunch.com/2026/06/16/sixty-percent-of-u-s-co...

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