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Year of free HPE software a “step in the correct direction” in VMware rivalry

tech

HPE is offering a year of free virtualization software to attract VMware customers and partners away from the competitor. The move reflects broader turbulence in the enterprise virtualization market, where VMware users are facing price increases and uncertainty following Broadcom's acquisition. According to Ars Technica, one partner called the offer 'a step in the correct direction'—though implied HPE needs to be even more aggressive to truly compete.

Source: https://arstechnica.com/information-technology/2026/06/hp...

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