The Asia-Pacific screen economy will reach $179 billion in 2026 and climb to $200 billion by 2031, according to Media Partners Asia. But Vivek Couto, the group's executive director, struck a cautionary note at this week's APOS conference: the expansion is less about a rising tide and more about structural reallocation. In other words, the pie isn't getting substantially bigger—it's being carved up differently across the region.

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