The Chonkerton

YouTube India Positions Connected TV as New Prime-Time Screen, Unveils Three-Lever Strategy for M&E Partners at APOS

tech

YouTube India is expanding its presence on connected TV. The platform announced at the APOS conference that CTV has become its fastest-growing screen in India, reaching over 75 million adults. According to Variety, this expansion signals a structural shift in how the company partners with India's media and entertainment sector.

Source: https://variety.com/2026/film/news/youtube-india-ctv-prim...

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