Scrum Poker Online faced a revenue crisis when Google penalized their ad account, cutting income by half. According to the company's account on Hacker News, their unconventional recovery strategy was to become publishers themselves. By launching a content operation and building direct audience relationships, they diversified away from ad network dependency and rebuilt revenue. The story illustrates a critical business vulnerability: when monetization depends on a third-party platform, one policy change can devastate your business.

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