According to Variety, broadcast operator Sinclair Broadcast Group is investing in IRCODE, an AI startup using computer vision to make TV content and advertising instantly interactive and shoppable in real time. The technology works like Shazam for images—viewers can engage with what they see on screen without leaving the broadcast. Sinclair plans rollouts in two markets, marking a strategic bet that local broadcasting's future lies in merging entertainment with frictionless e-commerce.

Listen to this story

Hear this and more stories in a personalized audio briefing.

Open The Chonkerton