Hollywood has a branding problem. As audiences grow weary of sequels, reboots, and remakes, studios are scrambling to find new terminology that won't trigger viewer fatigue—all while making the exact same thing. According to Variety, marketing executives are wrestling with how to label films that follow the same characters, same story universe, and same creative teams without using words that make audiences groan. It's linguistic desperation in an industry that's nearly exhausted its playbook.

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